WE HELP YOU UNDERSTAND YOUR READERS

READERSHIP SURVEYS ASSESS YOUR PUBLICATION'S EFFECTIVENESS

​With budgets at critical levels, dioceses and Catholic organizations understandably want to know if their publications are effective. Are people reading diocesan newspapers and magazines? Is the content relevant, timely, inspiring, educational, and evangelizing? Don't take for granted that your publication is meeting your needs. A readership survey can reveal the effectiveness of your publication, provide insights into reader engagement and help you understand who your readers are.

Interested in a FAITH Readership Survey for your publication? Here's the process:

• We'll schedule an input call to review our methodology, discuss your goals for a survey, and receive specifications to prepare a proposal
• We'll present a proposal for conducting the survey. 
• After you engage Catholic Strategies, we'll develop the survey instrument (a mailed questionnaire and matching online tool) for your approval.
• Production and distribution of the instruments include an alert postcard, the mailed questionnaire packet to a random sample of a percentage of your mailing list or minimum of 1,000 readers, as well as a link to an online survey distributed via your email and social media lists. 
• ​Surveys come to FAITH Catholic for processing and tabulation.
• You'll receive a detailed report about your readers and we'll also share the results with your team in a formal presentation .

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